Campaign once again highlights how the proceeds from the Jogos Santa Casa are distributed
The slogan “When a Portuguese person plays, two or three people benefit straight away” is back to highlight the positive impact of revenue from the State’s social games on various sectors of society.
The Jogos Santa Casa campaign, ‘When a Portuguese person plays, two or three people win straight away’, is back on air. The aim remains the same: to show society how its various sectors benefit from the proceeds of the state’s social games and the impact this has on the lives of thousands of people every day.
Supported by the “Uma Boa Aposta” microsite, where you can view all the beneficiary organisations, as well as the amount allocated to each, the campaign illustrates, through various examples, where these proceeds are channelled – which in 2025 totalled over 700 million euros – and highlights the different areas that benefit across the country.
Health, Education, Civil Protection and Sport are just some of the areas chosen to feature in this campaign, accompanied by a version of the popular song “Vais partir” by Clemente, adapted for the Jogos Santa Casa.
Campaign video
