PLACARD’s new campaign capitalises on the excitement of the World Cup

PLACARD, a product of Jogos Santa Casa, has launched a new campaign to coincide with the Football World Cup taking place in Canada, Mexico and the United States of America. The aim is to emphasise the emotional aspect of betting, capitalising on the world’s biggest international football tournament.

Under the slogan “With PLACARD, everything takes on a new thrill”, the multi-media campaign, which will run until 19 July, creates a light-hearted link between the emotions felt by football fans and the fictional names of foreign players wearing the colours of various national teams.

Listen to the radio advert and view images from this campaign.